Marketing intelligence
Marketing intelligence that tells you who, when, why and why you
MiOS is a Marketing Intelligence Operating System. It reads 256,000 companies and 45,000 decision makers, then hands your team the read: the company card, the signals, the right people and the next move. Biz dev, agency, media and marketing teams use it to find the conversations worth having before a competitor does.
The definition
What is marketing intelligence?
Marketing intelligence is the everyday information about your market: the companies in it, what they are buying, who decides, and what just changed. It is gathered and put to work on real decisions, like which account to call this week and what to say when you do.
Most tools stop at the list. A database of names and titles answers who. Marketing intelligence earns the name when it also answers when the moment is right, why the company should care, and why you are the one to call. That is the read MiOS writes.
Inside MiOS
What MiOS reads for you
The company card
Every company on one card: what it does, who runs marketing, its agency and media relationships, and what it did lately.
Heat scores and timing triggers
More than a dozen first-party data partners feed a heat score and timing triggers across the 256,000-company database, so the companies in motion rise to the top.
Decision makers, kept current
A nightly sweep keeps contacts current, and a 90-day dig checks what may be missing and why.
MiOS Match
One touch. MiOS matches you to the companies and people that fit your profile and tells you why they fit, why now and why you.
Reads on any company
Spark, Heat Index and Strategy reads, written for your seat: what you sell and who you sell it to.
Outreach and CRM built in
MiOS Drip writes the first touch and the follow-ups and holds them for your approval. The built-in CRM tracks every account from first look to closed deal.
RFPs and opportunities
Open RFPs and opportunities matched to what you sell, with a writer that drafts the response.
MiO the Mule, and your own AI
MiO the Mule is the concierge inside MiOS. The MiOS connector also lets you use MiOS from Claude or ChatGPT.
The categories
Marketing intelligence, sales intelligence and advertising intelligence
| Sales intelligence | Advertising intelligence | Marketing intelligence in MiOS | |
|---|---|---|---|
| Answers | Who works where | What ran, where, and roughly what it cost | Who, when, why, why you, and the next move |
| Core data | Contact and company records | Ad creative and modeled spend | Companies, decision makers, relationships, timing signals |
| Output | A list to export | A spend report | A ranked match, a read, a first touch |
| Built for | Sales teams | Media and research teams | Biz dev, agency, media and marketing teams |
How the three categories usually divide. Many products overlap; this is the general shape.
By team
Who uses marketing intelligence, and for what
Agency teams
New-business reads on brands, agencies and media companies, with RFPs and opportunities.
Read more
Media sellers
Which advertisers are moving, who decides at the brand and its agency, and why now.
Read more
Marketing teams
Your products and personas matched to the agencies, media and partners that fit them.
Read more
Biz dev teams
Who to pitch, why now, and the first touch, with a CRM and outreach built in.
Read moreFour steps
How MiOS works
- Tell MiOS who you are. Your role, your industry and what you sell. Six short answers set the profile every read is written for.
- MiOS reads the market for your seat. Heat, timing triggers, relationships and people, ranked for what you sell.
- Pick a match. Open the card, see why the company fits, and see the people to reach.
- Send the first touch. MiOS Drip writes it and the follow-ups. You approve, it sends, the CRM keeps score.
One plan, two ways to pay
Pricing
$99 a month, billed yearly
Or $199 month to month. Every plan starts with seven days free. A card is taken at sign-up and nothing is charged inside the window if you cancel.
Questions
Frequently asked questions
What is a marketing intelligence platform?
Software that gathers information about the companies in your market, the people who decide there and the signals that show what is changing, then turns it into decisions: who to contact, when and with what. MiOS adds the outreach and the CRM so the decision becomes a sent first touch.
How is MiOS different from a contact database?
A contact database tells you who works where. MiOS ranks the companies that fit your profile, shows why now and why you, finds the right people, and writes the first touch.
Who is MiOS for?
Biz dev teams, agency new-business teams, media sellers and marketing teams. Each seat gets reads written for what that team sells or buys.
Where does MiOS data come from?
MiOS combines its own company and contact records with more than a dozen first-party data partners, public RFP and award records, and AI research across Claude, OpenAI, Gemini and Perplexity.
Can I use MiOS inside Claude or ChatGPT?
Yes. The MiOS connector lets members run MiOS from their own AI app. See how it works.
How much does MiOS cost?
$99 a month billed yearly, or $199 month to month, with seven days free.
See MiOS read your market
Seven days free. Pick a seat in the tour, or start the trial and let MiOS read for you.