Marketing procurement
Marketing procurement, with the intelligence to pick the right partner
Marketing procurement is how a company sources, vets and buys marketing services: agencies, media, production and technology. MiOS gives the marketing and procurement side the read on every partner before the first call: who they work with, what they are good at, who to talk to, and how they compare.
The definition
What marketing procurement covers
Agency selection and reviews. Media buying partners. Production and content. Marketing technology. Each is a purchase that is hard to compare on price alone, because the value sits in the partner's people, relationships and fit with the brand.
That is why marketing procurement so often falls back on the same short list. The information needed to look further, who a partner really works with, who runs the account, what changed lately, is scattered and out of date.
Inside MiOS+ Marketplace
How MiOS helps
Partners ranked for your brand
MiOS Match ranks agencies, media companies and B2B partners for your products and personas, with the reasons each one fits.
Relationship mapping
See which brands a partner works with, beyond the agency-of-record list.
A read on every partner
What the partner does, how it has moved lately, and who runs it.
Priced campaign plans
The MiOS campaigns marketplace lists campaign plans with blended, published pricing to compare like for like.
Outreach from the buyer's side
MiOS writes the first note to a shortlisted partner at the urgency you set, held for approval.
The right person
Decision makers at each partner, kept current by a nightly sweep.
Questions
Frequently asked questions
What is marketing procurement?
The sourcing, vetting and buying of marketing services, such as agencies, media, production and marketing technology, usually shared between the marketing team and procurement.
How does MiOS help procurement teams?
MiOS ranks partners for the brand's products and personas, maps their client relationships, shows who runs each account, and drafts the outreach to a shortlist.
Does MiOS replace a procurement suite?
No. MiOS is the intelligence and matching layer. Purchase orders, contracts and supplier payments stay in your procurement system.
What does MiOS cost?
$99 a month billed yearly, or $199 month to month, with seven days free.
See your partner shortlist
Seven days free. Tell MiOS what you sell and who you sell it to.